New-product-development performance evaluation: a product-complexity-based methodology

IEE Proceedings: Science, Measurement and Technology

Volumn 147, Issue 2, 2000, Pages 41-55

  Barclay, I ^a   Dann, Z ^a  

^a LIVERPOOL JOHN MOORES UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE; COMPETITION; EVALUATION; MARKETING; PERFORMANCE;

ASSESSMENT TOOL AND METHODOLOGY; PRODUCT COMPLEXITY BASED METHODOLOGY; TAXONOMY;

PRODUCT DEVELOPMENT;

EID: 0033904173     PISSN: 13502344     EISSN: None     Source Type: Journal    
DOI: 10.1049/ip-smt:20000077     Document Type: Article

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