Examination of brand personality and brand attitude within the apparel product category

Journal of Fashion Marketing and Management

Volumn 4, Issue 3, 2000, Pages 243-252

  Kim, H S ^a  

^a UNIVERSITY OF DELAWARE   (United States)

Author keywords

Brand attitude; Brand personality; Consumer behaviour

Indexed keywords

BRANDING; CLOTHING INDUSTRY; CONSUMER RESEARCH; FASHION; MARKETING;

EID: 0033867795     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb022593     Document Type: Article

References (14)

1. Dimensions of brand personality
2. The brand personality component of brand goodwill: Some antecedents and consequences
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4. Converting image into equity
5. Brand loyalty steadies as private label growth slows
6. Survey: Brands stay strong
7. Image-measurement segmentation
8. On personality
9. A scale to measure self-concepts, person concepts and product concepts
10. Self-concept and product choice: An integrated perspective
11. Brand personality: A strategic concept for multinational advertising
12. Self-concept in consumer behaviour: A critical review