-
1
-
-
0000486873
-
PROMOTER: An automated promotion evaluation system
-
Abraham M.M., Lodish M.L. PROMOTER: an automated promotion evaluation system. Marketing Science. 6(2):1987;101-123.
-
(1987)
Marketing Science
, vol.6
, Issue.2
, pp. 101-123
-
-
Abraham, M.M.1
Lodish, M.L.2
-
5
-
-
0001219487
-
S.H.A.R.P.: Shelf Allocation for Retailers' Profit
-
Bultez A.V., Naert P.A. S.H.A.R.P.: Shelf Allocation for Retailers' Profit. Marketing Science. 7(3):1988;211-231.
-
(1988)
Marketing Science
, vol.7
, Issue.3
, pp. 211-231
-
-
Bultez, A.V.1
Naert, P.A.2
-
6
-
-
0001131679
-
A knowledge-based system for advertising design
-
Burke R., Rangaswamy A., Wind J., Eliashberg J. A knowledge-based system for advertising design. Marketing Science. 9(3):1990;212-229.
-
(1990)
Marketing Science
, vol.9
, Issue.3
, pp. 212-229
-
-
Burke, R.1
Rangaswamy, A.2
Wind, J.3
Eliashberg, J.4
-
7
-
-
0343967373
-
Expert systems in marketing: An application for pricing new products
-
Casey C., Murphy C. Expert systems in marketing: an application for pricing new products. Expert Systems with Applications. 7(4):1994;545-552.
-
(1994)
Expert Systems with Applications
, vol.7
, Issue.4
, pp. 545-552
-
-
Casey, C.1
Murphy, C.2
-
10
-
-
0002536181
-
Retailer reactions to competitive price changes
-
Dickson P.R., Urbany J.E. Retailer reactions to competitive price changes. Journal of Retailing. 70(1):1994;1-21.
-
(1994)
Journal of Retailing
, vol.70
, Issue.1
, pp. 1-21
-
-
Dickson, P.R.1
Urbany, J.E.2
-
12
-
-
0001463860
-
An approach for developing an optimal discount pricing policy
-
Lal R., Staelin R. An approach for developing an optimal discount pricing policy. Management Science. 30:1984;1524-1539.
-
(1984)
Management Science
, vol.30
, pp. 1524-1539
-
-
Lal, R.1
Staelin, R.2
-
15
-
-
0031283666
-
Creating micro-marketing pricing strategies using supermarket scanner data
-
Montgomety A.L. Creating micro-marketing pricing strategies using supermarket scanner data. Marketing Science. 16(4):1997;315-337.
-
(1997)
Marketing Science
, vol.16
, Issue.4
, pp. 315-337
-
-
Montgomety, A.L.1
-
18
-
-
0024133980
-
INNOVATOR: An expert system for new product launch decisions
-
Ram S., Ram S. INNOVATOR: an expert system for new product launch decisions. Applied Artificial Intelligence. 2:1988;129-148.
-
(1988)
Applied Artificial Intelligence
, vol.2
, pp. 129-148
-
-
Ram, S.1
Ram, S.2
-
19
-
-
0028256681
-
Price-Strat: A knowledge support system for profitable decision-making during price wars
-
Singh M.G., Bennavail J.C. Price-Strat: a knowledge support system for profitable decision-making during price wars. Information and Decision Technologies. 19:1994;277-296.
-
(1994)
Information and Decision Technologies
, vol.19
, pp. 277-296
-
-
Singh, M.G.1
Bennavail, J.C.2
|