Using market vision to steer innovation

Technovation

Volumn 19, Issue 4, 1999, Pages 203-207

  Johne, Axel ^a  

^a CITY UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; MARKETING; PROCESS ENGINEERING; PRODUCT DEVELOPMENT;

BUSINESS DEVELOPMENT; MARKET INNOVATION; PROCESS INNOVATION; PRODUCT INNOVATION;

TECHNOLOGY;

EID: 0033298142     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0166-4972(98)00112-6     Document Type: Article

References (14)

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