Commentary on "industrial pricing: Theory and managerial practice"

Marketing Science

Volumn 18, Issue 3, 1999, Pages 455-457

  Cressman Jr , George E ^a  

^a Strategic Pricing Group   (United States)

Author keywords

Market orientation; Marketing education; Marketing strategy; Pricing; Pricing theory

Indexed keywords

EID: 0033235410     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.18.3.455     Document Type: Review

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