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2
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0003725468
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Boston: Harvard Business School Press
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2 See: B. Joseph Pine, Mass Customization (Boston: Harvard Business School Press, 1993); and B. Joseph Pine II, Don Peppers, and Martha Rogers, "Do You Want to Keep Your Customers Forever?," Harvard Business Review, March-April 1995, pp. 103-114.
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(1993)
Mass Customization
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Pine, B.J.1
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0001564234
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Do you want to keep your customers forever?
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March-April
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2 See: B. Joseph Pine, Mass Customization (Boston: Harvard Business School Press, 1993); and B. Joseph Pine II, Don Peppers, and Martha Rogers, "Do You Want to Keep Your Customers Forever?," Harvard Business Review, March-April 1995, pp. 103-114.
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Pine B.J. II1
Peppers, D.2
Rogers, M.3
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85030016360
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3 Pine, p. 147.
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Pine1
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5
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0031161448
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Redefining value: For whom the taco bell tolls
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4 Tim Durnford, "Redefining Value: For Whom the Taco Bell Tolls," in this issue of Cornell Quarterly, pp. 74-80.
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Cornell Quarterly
, pp. 74-80
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Durnford, T.1
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6
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85030004418
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5 Pine, p. 265.
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Pine1
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0001905581
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Production-line approach to services
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September-October
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6 Theodore Levitt, "Production-Line Approach to Services," Harvard Business Review, September-October 1972.
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(1972)
Harvard Business Review
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Levitt, T.1
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8
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85030019227
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unpublished working paper
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7 Bradford T. Hudson, "Why Chains?," unpublished working paper, 1994.
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(1994)
Why Chains?
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Hudson, B.T.1
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9
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85030002049
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unpublished Cornell University monograph
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8 Bradford T. Hudson, "Industrial Cuisine," unpublished Cornell University monograph, 1993.
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(1993)
Industrial Cuisine
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Hudson, B.T.1
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11
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0003674879
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New York: American Quality Foundation and Ernst and Young
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10 The International Quality Study: Best Practices Report (New York: American Quality Foundation and Ernst and Young. 1992), p. 28.
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(1992)
The International Quality Study: Best Practices Report
, pp. 28
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12
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0025486182
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Zero detections: Quality comes to services
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September-October
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11 Frederick F. Reichheld and W. Earl Sasser, Jr., "Zero Detections: Quality Comes to Services," Harvard Business Review, Vol. 68, No. 5 (September-October) 1990, p. 105.
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(1990)
Harvard Business Review
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Reichheld, F.F.1
Sasser W.E., Jr.2
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0001286883
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Making mass customization work
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September-October
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13 In addition to work cited earlier, see: B. Joseph Pine II, Bart Victor, and Andrew Boynton, "Making Mass Customization Work," Harvard Business Review, September-October 1993, pp. 108-119; and James H. Gilmore and B. Joseph Pine II, "The Four Faces of Mass Customization," Harvard Business Review, January-February 1997, pp. 91-101.
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(1993)
Harvard Business Review
, pp. 108-119
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Pine B.J. II1
Victor, B.2
Boynton, A.3
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15
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0030621938
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The four faces of mass customization
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January-February
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13 In addition to work cited earlier, see: B. Joseph Pine II, Bart Victor, and Andrew Boynton, "Making Mass Customization Work," Harvard Business Review, September-October 1993, pp. 108-119; and James H. Gilmore and B. Joseph Pine II, "The Four Faces of Mass Customization," Harvard Business Review, January-February 1997, pp. 91-101.
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(1997)
Harvard Business Review
, pp. 91-101
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Gilmore, J.H.1
Pine B.J. II2
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