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Volumn 11, Issue 1, 1998, Pages 49-58

Market parameters, marketing hype, and technical standards: The introduction of DVD

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EID: 0032326257     PISSN: 08997764     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327736me1101_4     Document Type: Article
Times cited : (5)

References (19)
  • 1
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    • Bayus, B. L. (1987). Forecasting sales of new contingent products: An application to the compact disc market. Journal of Product Innovation Management, 4, 243-255.
    • (1987) Journal of Product Innovation Management , vol.4 , pp. 243-255
    • Bayus, B.L.1
  • 2
    • 0039033552 scopus 로고    scopus 로고
    • Forecasting demand for new consumer services: Challenges and alternatives
    • R. R. Dholakia, N. Mundorf, & N. Dholakia (Eds.). Mahwah, NJ: Lawrence Erlbaum Associates, Inc.
    • Carey, J., & Elton, M. (1996). Forecasting demand for new consumer services: Challenges and alternatives. In R. R. Dholakia, N. Mundorf, & N. Dholakia (Eds.), New infotainment technologies in the home: Demand-side perspectives (pp. 35-57). Mahwah, NJ: Lawrence Erlbaum Associates, Inc.
    • (1996) New Infotainment Technologies in the Home: Demand-side Perspectives , pp. 35-57
    • Carey, J.1    Elton, M.2
  • 3
    • 0040812161 scopus 로고    scopus 로고
    • February 1
    • DVD mastering and replication expensive initially. (1997, February 1). DVD Report, 2, p. 3.
    • (1997) DVD Report , vol.2 , pp. 3
  • 4
    • 85033884285 scopus 로고    scopus 로고
    • July 15
    • DVD-video sale data. (1997, July 15). DVD Report, 2, p. 6.
    • (1997) DVD Report , vol.2 , pp. 6
  • 6
    • 0002680411 scopus 로고
    • Forecasting the adoption of new media
    • J. Salvaggio & J. Bryant (Eds.). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
    • Klopfenstein, B. (1989). Forecasting the adoption of new media. In J. Salvaggio & J. Bryant (Eds.). Media use in the information age (pp. 21-41). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
    • (1989) Media Use in the Information Age , pp. 21-41
    • Klopfenstein, B.1
  • 9
    • 85033882853 scopus 로고    scopus 로고
    • February 18
    • News in brief: Clarification. (1997, February 18). DVD Report, 2, p. 4.
    • (1997) DVD Report , vol.2 , pp. 4
  • 11
    • 77952248793 scopus 로고
    • Big makers agree on single format for the videodisk
    • September 16
    • Pollack, A. (1995, September 16). Big makers agree on single format for the videodisk. New York Times, pp. 1, 18.
    • (1995) New York Times , pp. 1
    • Pollack, A.1
  • 12
    • 85033884285 scopus 로고    scopus 로고
    • July 15
    • Replicator roundup. (1997, July 15). DVD Report, 2, p. 6.
    • (1997) DVD Report , vol.2 , pp. 6
  • 13
    • 38249032394 scopus 로고
    • A comparison of approaches for setting standards for technological products
    • Rosen, B. N., Schnaars, S. P., & Shani, D. (1988). A comparison of approaches for setting standards for technological products. Journal of Product Innovation Management, 5, 129-139.
    • (1988) Journal of Product Innovation Management , vol.5 , pp. 129-139
    • Rosen, B.N.1    Schnaars, S.P.2    Shani, D.3
  • 15
    • 0030705381 scopus 로고    scopus 로고
    • Contingent product design and marketing strategies influencing new product success and failure in U.S. and Japanese electronics firms
    • Souder, W. E., & Song, X. M. (1997). Contingent product design and marketing strategies influencing new product success and failure in U.S. and Japanese electronics firms. Journal of Product Innovation Management, 14, 21-34.
    • (1997) Journal of Product Innovation Management , vol.14 , pp. 21-34
    • Souder, W.E.1    Song, X.M.2
  • 17
    • 85033879708 scopus 로고    scopus 로고
    • An annual report on the home video market
    • July 14
    • Video Software Dealers Association. (1997, July 14). An annual report on the home video market. Video Business, 17, pp. 1s-19s.
    • (1997) Video Business , vol.17
  • 18
    • 0023313774 scopus 로고
    • Marketing hype: A new perspective for new product research and introduction
    • Wind, J., & Mahajan V. (1987). Marketing hype: A new perspective for new product research and introduction. Journal of Product Innovation Management, 4, 43-49.
    • (1987) Journal of Product Innovation Management , vol.4 , pp. 43-49
    • Wind, J.1    Mahajan, V.2
  • 19
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    • Jan. 15
    • Worldwide first year DVD-video installed base projected at 2.8 million units. (1997, Jan. 15). DVD Report, 1, p. 4.
    • (1997) DVD Report , vol.1 , pp. 4


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.