An investigation of jeopardy effects in store choice

Journal of Retailing and Consumer Services

Volumn 3, Issue 3, 1996, Pages 129-133

  Bhat, Subodh ^a   Richard, Fox ^b  

^a SAN FRANCISCO STATE UNIVERSITY   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

Double jeopardy; Store choice; Triple jeopardy

Indexed keywords

EID: 0010190576     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/0969-6989(95)00046-1     Document Type: Article

References (11)

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