The future quantified

Futures

Volumn 30, Issue 4, 1998, Pages 305-322

  Mercer, David ^a  

^a OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

ENVIRONMENTAL ISSUE; ENVIRONMENTAL PLANNING; GLOBALIZATION; SURVIVAL;

EID: 0032081077     PISSN: 00163287     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0016-3287(98)00038-x     Document Type: Article

References (29)

1. Mercer, D., A New Qualitative Technique for Exploring the Future, Marketing Education Group (MEG) Conference, Warwick, 1996.
2. Mercer, D., Determining aggregated expectations of the future. Technological Forecasting and Social Change, 1997, 55, 155-164.
3. Lucas, R. E., Some international evidence on output-inflation trade-off. American Economic Review, 1973, 63, 326-334.
4. Mercer, D., A general hypothesis of aggregated expectations. Technological Forecasting and Social Change, 1997, 55, 145-154.
5. Mercer, D., Predictable futures-the drivers for change. Futures, 1996, 28(9), 829-838.
6. Mercer, D., The foreseeable future. Management Decision, 1996, 34(3), 55-61.
7. Mercer, D., The Foreseeable Future - 'Millennium Project' Qualitative Results, OR38 (Operational Research Society) Conference, 1996.
8. Mercer, D., The Predictable Future, BAM (British Academy of Management) Conference, 1996
9. Mercer, D., Predictable futures - the drivers for change, 5. Internationale Sommerakademie des Sekretariats für Zukunftsforschung, 1996.
10. Mercer, D., Scenarios made easy. Long Range Planning, 1995, 28(4), 81-86.
11. Mercer, D., Simpler scenarios. Management Decision, 1995, 33(4), 32-40.
12. Mercer, D., Robust strategies in a day. Management Decision, 1997, 35(3), 219-223.
13. Krueger, R. A., Focus Groups: A Practical Guide for Applied Research. Sage, London, 1988.
14. Goldman, A. E. and McDonald, S., The Group Depth Interview: Principles and Practice. Prentice-Hall, Englewood Cliffs, NJ, 1987.
15. Wack, P., Scenarios: uncharted waters ahead. Harvard Business Review, 1985 (September-October) 139-150.
16. Wack, P., Scenarios: shooting the rapids. Harvard Business Review, 1985 (November-December), 139-150.
17. Schwartz, P., The Art of the Long View. Doubleday, London, 1991.
18. Mercer, D., Scenarios in use, EMAC (European Marketing Academy), 1995.
19. Mercer, D., Marketing practices in the 1990s. Journal of Targeting, Measurement and Analysis for Marketing, 1996, 5(2), 175-181.
20. Mercer, D., Industry scenarios - short termism revealed. Industrial Management and Data Systems, 1996, 96(8), 23-27.
21. Osgood, E. C., Succi G. J. and Tannenbaum P. H., The Measurement of Meaning. Urbana, NY, 1957.
22. Likert, R., A technique for the measurement of attitudes. Archives of Psychology, No. 140 (1932).
23. Norusis, M. J., SPSS for Windows: Base System Users Guide (Release 6.0). SPSS Inc., Chicago, IL, 1993.
24. Microsoft, Microsoft Excel (Version 5.0). Microsoft, Seattle, 1993.
25. Rockfellow, J. D., Wild cards: preparing for the 'Big One'. The Futurist, 1994, (January-February), 14-19.
26. Krueger, R. A., Focus Groups: A Practical Guide for Applied Research. Sage, London, 1988.
27. Aguilar, F. J., Scanning the Business Environment. Macmillan, London, 1967.
28. Steinmuller, K., The future as wild card, 5. Internationale Sommerkademie des Sekretariats für Zukunftsforschung - Gelsenkirchen, 1996.
29. Mercer, D, Marketing Strategy: The Challenge of the External Environment. Sage, London, 1998.