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Volumn 17, Issue 1, 1994, Pages 53-67

Optimal advertising for selling a product with a nondifferentiable demand function

Author keywords

advertising; goodwill; nondifferentiable optimal control

Indexed keywords


EID: 0010758519     PISSN: 15938883     EISSN: 11296569     Source Type: Journal    
DOI: 10.1007/BF02091666     Document Type: Article
Times cited : (2)

References (9)
  • 2
    • 84936392487 scopus 로고    scopus 로고
    • Clarke F., Methods of Dynamics and Nonsmooth Optimization, CBMSNSF Regional Conference Series in Applied Mathematics, Philadelphia, 1989.


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.