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Volumn 17, Issue 1, 1994, Pages 53-67
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Optimal advertising for selling a product with a nondifferentiable demand function
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Author keywords
advertising; goodwill; nondifferentiable optimal control
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Indexed keywords
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EID: 0010758519
PISSN: 15938883
EISSN: 11296569
Source Type: Journal
DOI: 10.1007/BF02091666 Document Type: Article |
Times cited : (2)
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References (9)
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