Strategic market segmentation: An opportunity to integrate medical and marketing activities

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 1, Issue 1, 2000, Pages 40-52

  MacLennan, Janice ^a   MacKenzie, David ^a  

^a NONE

Author keywords

customer segmentation; market segmentation; opportunity assessment; segment evaluation; strategic segmentation framework; target product profile

Indexed keywords

EID: 0011569804     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040005     Document Type: Article

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