The effects of Picture-Word consistency, Processing motivation and repetition on advertisement recall

Journal of Marketing Communications

Volumn 2, Issue 1, 1996, Pages 37-49

  Ang, Swee Hoon ^a   Leong, Slew Meng ^a   Lock, Kok Leong ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Advertisement recall; Picture word consistency; Processing motivation; Repetition

Indexed keywords

EID: 1542555066     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527269600000003     Document Type: Article

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