Does Greater Amount of Information Always Bolster Attitudinal Resistance?

Marketing Letters

Volumn 12, Issue 2, 2001, Pages 131-144

  Muthukrishnan, A V ^a   Pham, Michel Tuan ^b   Mungale, Amitabh ^c  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b 515 Uris Hall ^*  (United States)

^c RUTGERS UNIVERSITY   (United States)

Author keywords

Attitude resistance; Judgment revision; Memory and decision making

Indexed keywords

EID: 0010131191     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1011113002473     Document Type: Article

References (14)

1. Alba, Joseph W, and Amitava Chattophadhyay. (1985). "The Effects of Context and Part-Category Cues on the Recall of Competing Brands," Journal of Marketing Research, 22 (August), 340-349.
2. Anderson, Norman H. (1981). Foundations of Information Integration Theory. New York: Academic Press.
3. Baron, Reuben, and David Kenny. (1986). "The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations," Journal of Personality and Social Psychology, 51(6), 1173-1182.
4. Davidson, Andrew R, Steven Yantis, Marel Norwood, and Daniel Montono. (1985). "Amount of Information about the Attitude Object and Attitude-Behavior Consistency," Journal of Personality and Social Psychology, 49, 1184-1198.
5. Erber, Maureen Wang, Sara D. Hodges, and Timothy D. Wilson. (1995). "Attitude Strength, Attitude Stability, and the Effects of Analyzing Reasons." In Richard E. Petty, and Jon A. Krosnick (eds.), Attitude Strength: Antecedents and Consequences. Mahwah, NJ: Lawrence Erlbaum, 433-454.
6. Haugtvedt, Curtis P, David W. Schumann, Wendy L. Schneier, and Wendy L Warren. (1994). "Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength," Journal of Consumer Research, 21 (June), 176-189.
7. Hogarth, Robin, and Hillel Eihhorn. (1992). "Order Effects in Belief Updating: The Belief Adjustment Model," Cognitive Psychology, 24 (January), 1-55.
8. Muthukrishnan A.V, Michel Tuan Pham, and Amitabh Mungale. (1999). "Comparison Opportunity and Judgment Revision." Organizational Behavior and Human Decision Processes, Vol. 80 (December), 228-251.
9. Nisbett, Richard E, Henry Zukier, and Ronald Lemley. (1981). "The Dilution Effect: Nondiagnostic Information Weakens the Implications of Diagnostic Information," Cognitive Psychology, 13(2), 248-277.
10. Oskamp, Scott. (1965). "Overconfidence in Case Study Judgments," Journal of Consulting Psychology, 29(3), 261-265.
11. Peterson, Dane, and Gordon Pitz. (1988). "Confidence, Uncertainty, and Use of Information," Journal of Experimental Psychology: Learning, Memory & Cognition, 14(1), 85-92.
12. Pham, Michel Tuan, and AV Muthukrishnan. (2001). "Search and Alignment in Judgement Revision: Implications for Brand Positioning," Journal of Marketing Research, forthcoming.
13. Wood, Wendy, (1982). "Retrieval of Attitude Relevant Information from Memory: Effects on Susceptibility to Persuasion and Intrinsic Motivation," Journal of Personality and Social Psychology, 42, 798-810.
14. Wood, Wendy, Nancy Rhodes, and Micheal Biek. (1995). "Working Knowledge and Attitude Strength: An Information Processing Analysis." In Petty RE, and Krosnick JA (eds.), Attitude Strength: Antecedents and Consequences, Mahwah, NJ: Lawrence Erlbaum.