Identification of the variables which explain brand extensions evaluation;Identificación de las variables que determinan la evaluación de una extensión de marca

Psicothema

Volumn 13, Issue 2, 2001, Pages 284-289

  Boubeta, Antonio Rial ^b   Mallou, Jesús Varela ^a   Carreira, Alberto García ^b  

^a UNIVERSITY OF SANTIAGO DE COMPOSTELA   (Spain)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0010005322     PISSN: 02149915     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (23)

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