A measurement of consumer involvement with commercial brands;Una medida de la implicación de los consumidores con las marcas comerciales

Psicothema

Volumn 8, Issue 3, 1996, Pages 543-551

  Mallou, Jesús Varela ^a,b   Boubeta, Antonio Rial ^b   García, Carmen García ^b   Tobío, Teresa Braña ^a   Olea Díaz, Julio A ^b  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

^b UNIVERSITY OF SANTIAGO DE COMPOSTELA   (Spain)

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[No Author keywords available]

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EID: 0009995434     PISSN: 02149915     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (22)

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