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Volumn 52, Issue 4, 1997, Pages 48-56

Public relations executives view the curriculum: A needs assessment

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0009905421     PISSN: 10776958     EISSN: 21614326     Source Type: Journal    
DOI: 10.1177/107769589705200405     Document Type: Note
Times cited : (16)

References (15)
  • 1
    • 84863606863 scopus 로고
    • Whatever happened to MarseRoberts’ dream? The dilemma of American journalism education
    • Dennis, E. E. (1988). Whatever happened to MarseRoberts’ dream? The dilemma of American journalism education. Gannett Center Journal, 2, 1-22.
    • (1988) Gannett Center Journal , vol.2 , pp. 1-22
    • Dennis, E.E.1
  • 5
    • 0004037069 scopus 로고
    • 2nd ed.). Belmont, CA: Wadsworth Publishing Co
    • Hendrix, J. A. (1989). Public relations cases (2nd ed.). Belmont, CA: Wadsworth Publishing Co.
    • (1989) Public Relations Cases
    • Hendrix, J.A.1
  • 7
    • 18544397647 scopus 로고    scopus 로고
    • The student as consumer: The implications and limitations of a metaphor
    • McMillan, J., & Cheney, G. (1996, January). The student as consumer: the implications and limitations of a metaphor. Communication Education, 45:1, 46-57.
    • (1996) Communication Education , vol.45 , Issue.1 , pp. 46-57
    • McMillan, J.1    Cheney, G.2
  • 9
    • 85053532265 scopus 로고    scopus 로고
    • Personal communication
    • Overby, C. (Personal communication, March 17, 1996).
    • (1996)
    • Overby, C.1
  • 10
    • 85053537791 scopus 로고
    • In step with the times?
    • Master’s thesis, University of Maryland, College Park, MD
    • Pyle, E. L. (1992). In step with the times? An analysis of journalism textbooks. Master’s thesis, University of Maryland, College Park, MD.
    • (1992) An Analysis of Journalism Textbooks
    • Pyle, E.L.1
  • 11
    • 84973674730 scopus 로고
    • Teach public relations where it belongs: In the marketing department
    • Rosenthal, W. (1984, fall). Teach public relations where it belongs: In the marketing department. Journal of Marketing Education.
    • (1984) Journal of Marketing Education
    • Rosenthal, W.1
  • 12
    • 84893504485 scopus 로고
    • Does public relations education make the grade? Survey asks if graduates are ready for the real world
    • Schwartz, D. F., Yarbrough, J. P., & Shakra, M. T. (1992, Sept.). Does public relations education make the grade? Survey asks if graduates are ready for the real world. Public Relations Journal.
    • (1992) Public Relations Journal
    • Schwartz, D.F.1    Yarbrough, J.P.2    Shakra, M.T.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.