메뉴 건너뛰기




Volumn 45, Issue 1, 1996, Pages 1-15

The student as consumer: The implications and limitations of a metaphor

Author keywords

[No Author keywords available]

Indexed keywords


EID: 18544397647     PISSN: 03634523     EISSN: None     Source Type: Journal    
DOI: 10.1080/03634529609379028     Document Type: Article
Times cited : (137)

References (74)
  • 2
    • 0039811326 scopus 로고
    • Studies: Tuition rising, and colleges spending more on public relations
    • September 28
    • Associated Press. (1994, September 28). Studies: Tuition rising, and colleges spending more on public relations. Winston-Salem Journal, p. 22.
    • (1994) Winston-salem Journal , pp. 22
  • 7
    • 0039811321 scopus 로고
    • The changing relationship between the university and the student: Implications for the classroom and student personnel work
    • Bevilacqua, J. (1976). The changing relationship between the university and the student: Implications for the classroom and student personnel work. Journal of College Student Personnel, 17, 489-494.
    • (1976) Journal of College Student Personnel , vol.17 , pp. 489-494
    • Bevilacqua, J.1
  • 10
    • 0041903522 scopus 로고
    • The rhetorical stance
    • D. Ehninger (Ed.), Glenview, IL: Scott Foresman and Company
    • Booth, W. (1972). The rhetorical stance. In D. Ehninger (Ed.), Contemporary Rhetoric (pp. 218-225). Glenview, IL: Scott Foresman and Company.
    • (1972) Contemporary Rhetoric , pp. 218-225
    • Booth, W.1
  • 11
    • 85178249793 scopus 로고
    • Berkley, CA: University of California Press.
    • Burke, K. (1945/1969). A grammar of motives. Berkley, CA: University of California Press.
    • (1945) A Grammar of Motives
    • Burke, K.1
  • 13
    • 0039811313 scopus 로고
    • On being number one: Competition in education
    • Campbell, D. N. (1974). On being number one: Competition in education. Phi Delta Kappan, 143-146.
    • (1974) Phi Delta Kappan , pp. 143-146
    • Campbell, D.N.1
  • 15
    • 0039811310 scopus 로고
    • Perceptions of innovativeness and communication about innovations: A study of three types of service organizations
    • Cheney, G., Block, B., & Gordon, B. (1986). Perceptions of innovativeness and communication about innovations: A study of three types of service organizations. Communication Quarterly, 34, 213-230.
    • (1986) Communication Quarterly , vol.34 , pp. 213-230
    • Cheney, G.1    Block, B.2    Gordon, B.3
  • 16
    • 0039475632 scopus 로고    scopus 로고
    • Identity at issue: Linkages between "internal" and "external" organizational communication
    • in press. F. M. Jablin & Linda L. Putnam (Eds.), Newbury Park, CA: Sage
    • Cheney, G., & Christensen, L. T. (in press). Identity at issue: Linkages between "internal" and "external" organizational communication. In F. M. Jablin & Linda L. Putnam (Eds.), Handbook of Organizational Communication: An Interdisciplinary Approach. Newbury Park, CA: Sage.
    • Handbook of Organizational Communication: An Interdisciplinary Approach
    • Cheney, G.1    Christensen, L.T.2
  • 21
    • 0004291748 scopus 로고
    • Syracuse, NY: Syracuse University Press.
    • Douglas, M. (1986). How institutions think. Syracuse, NY: Syracuse University Press.
    • (1986) How Institutions Think
    • Douglas, M.1
  • 23
    • 0040997954 scopus 로고
    • Consumerism as an emerging issue for postsecondary education
    • El-Khawas, E. (1975). Consumerism as an emerging issue for postsecondary education. Educational Record, 56, 126-131.
    • (1975) Educational Record , vol.56 , pp. 126-131
    • El-Khawas, E.1
  • 25
    • 0039811316 scopus 로고
    • Management implications of student consumerism
    • November
    • El-Khawas, E. (1977, November). Management implications of student consumerism. NACUBO business officer, 18-21.
    • (1977) NACUBO Business Officer , pp. 18-21
    • El-Khawas, E.1
  • 26
    • 84985053325 scopus 로고
    • Reconsidering economic and non-economic perspectives on media policy: Transcending the "marketplace of ideas."
    • Entman, R. M. & Wildman, S. S. (1992). Reconsidering economic and non-economic perspectives on media policy: Transcending the "marketplace of ideas." Journal of Communication, 42, 5-19.
    • (1992) Journal of Communication , vol.42 , pp. 5-19
    • Entman, R.M.1    Wildman, S.S.2
  • 28
    • 0001474322 scopus 로고
    • Critical discourse analysis and the marketization of public discourse: The universities
    • Fairclough, N. (1993). Critical discourse analysis and the marketization of public discourse: The universities. Discourse and Society, 4, 133-168.
    • (1993) Discourse and Society , vol.4 , pp. 133-168
    • Fairclough, N.1
  • 29
    • 0039219410 scopus 로고
    • When they bought in, did we sell out?
    • Farago, J. M. (1982). When they bought in, did we sell out? Journal of Higher Education, 53, 701-715.
    • (1982) Journal of Higher Education , vol.53 , pp. 701-715
    • Farago, J.M.1
  • 32
  • 34
    • 0040997961 scopus 로고
    • The college curriculum and the marketplace: Academic discipline and the trend toward vocationalism in the 1970's
    • Yale University
    • Geiger, R. (1980). The college curriculum and the marketplace: Academic discipline and the trend toward vocationalism in the 1970's. Connecticut: Institute for Social and Policy Studies, Yale University.
    • (1980) Connecticut: Institute for Social and Policy Studies
    • Geiger, R.1
  • 35
    • 0039219414 scopus 로고
    • The breakdown of the old paradigm
    • M. Ray & A. Rinzler (Eds.), New York: Jeremy P. Tarcher/Perigree
    • Harman, W. & Hormann, J. (1993). The breakdown of the old paradigm. In M. Ray & A. Rinzler (Eds.), The new paradigm in business (pp. 16-27). New York: Jeremy P. Tarcher/Perigree.
    • (1993) The New Paradigm in Business , pp. 16-27
    • Harman, W.1    Hormann, J.2
  • 37
    • 0040997962 scopus 로고    scopus 로고
    • Human being and the call of technology
    • in press. J. Wood & R. Gregg (Eds.), Cresskill, NJ: Hampton Press.
    • Hyde, M. J. (in press). Human being and the call of technology. In J. Wood & R. Gregg (Eds.), The future of the field: Communication in the twenty-first century. Cresskill, NJ: Hampton Press.
    • The Future of the Field: Communication in the Twenty-first Century
    • Hyde, M.J.1
  • 38
    • 84959973126 scopus 로고
    • Metaphor and the rhetorical invention of cold war "idealists."
    • Ivie, R. L. (1987). Metaphor and the rhetorical invention of cold war "idealists." Communication Monographs, 54, 165-182.
    • (1987) Communication Monographs , vol.54 , pp. 165-182
    • Ivie, R.L.1
  • 39
    • 84936824375 scopus 로고
    • The greening of the university
    • Spring
    • Jacoby, R. (1991, Spring). The greening of the university. Dissent, 286-292.
    • (1991) Dissent , pp. 286-292
    • Jacoby, R.1
  • 40
    • 0039811319 scopus 로고
    • A student information floor
    • J. Stark (Ed.), Lexington, MA: D. C. Heath & Company
    • Jung, S. & Hamilton, J. (1977). A student information floor. In J. Stark (Ed.), The many faces of educational consumerism (pp. xx-xy). Lexington, MA: D. C. Heath & Company.
    • (1977) The Many Faces of Educational Consumerism
    • Jung, S.1    Hamilton, J.2
  • 41
    • 0039219412 scopus 로고
    • Imbricative marketing
    • Kaldor, A. G. (1971). Imbricative marketing. Journal of Marketing, 35, 19-25.
    • (1971) Journal of Marketing , vol.35 , pp. 19-25
    • Kaldor, A.G.1
  • 42
    • 0003112312 scopus 로고
    • Introduction
    • Keat, R. and Abercrombie, N. (Eds.), London: Routledge
    • Keat, R. (1990). "Introduction," in Keat, R. and Abercrombie, N. (Eds.), Enterprise Culture (pp. 3-10). London: Routledge.
    • (1990) Enterprise Culture , pp. 3-10
    • Keat, R.1
  • 48
    • 84930560092 scopus 로고
    • Still a question of hegemony
    • Leys, C. (1990). Still a question of hegemony. New Left Review, 180, 119-128.
    • (1990) New Left Review , vol.180 , pp. 119-128
    • Leys, C.1
  • 49
    • 25744466135 scopus 로고
    • Catering to the consumer
    • April
    • Martin, M. (1991, April). Catering to the consumer. Wilson Library Bulletin, 34-35, 131.
    • (1991) Wilson Library Bulletin , vol.34-35 , pp. 131
    • Martin, M.1
  • 51
    • 0002412314 scopus 로고
    • What's the marketing management concept?
    • F. M. Bass (Ed.), Chicago: American Marketing Association
    • McKitterick, J. B. (1958). What's the marketing management concept? In F. M. Bass (Ed.), The frontiers of marketing thought and science (pp. 71-82). Chicago: American Marketing Association.
    • (1958) The Frontiers of Marketing Thought and Science , pp. 71-82
    • McKitterick, J.B.1
  • 52
    • 0001779471 scopus 로고
    • In search of the organizational persona: A rationale for studying organizations rhetorically
    • L. Thayer (Ed.), Norwood, NJ: Ablex
    • McMillan, J. J. (1987). In search of the organizational persona: A rationale for studying organizations rhetorically. In L. Thayer (Ed.), Organizations-Communication: Emerging perspectives (pp. 21-45). Norwood, NJ: Ablex.
    • (1987) Organizations-communication: Emerging Perspectives , pp. 21-45
    • McMillan, J.J.1
  • 53
    • 85050724350 scopus 로고
    • Quest for profits may damage basic value of universities, Harvard's bok warns
    • April 24
    • McMillen, L. (1991, April 24). Quest for profits may damage basic value of universities, Harvard's Bok warns. The Chronicle of Higher Education, 37, A21, A31.
    • (1991) The Chronicle of Higher Education , vol.37
    • McMillen, L.1
  • 54
  • 60
    • 0009290786 scopus 로고
    • Claiming an education
    • A. Rich (Ed.), New York: Norton
    • Rich, A. (1979). Claiming an education. In A. Rich (Ed.), On lies, and silence: Selected prose 1966-1978 (pp. 231-235). New York: Norton.
    • (1979) On Lies, and Silence: Selected Prose 1966-1978 , pp. 231-235
    • Rich, A.1
  • 62
    • 0039219403 scopus 로고
    • The next stage in education reform: The student as consumer
    • Riessman, F. (1988). The next stage in education reform: The student as consumer. Social Policy, 18(4), 2.
    • (1988) Social Policy , vol.18 , Issue.4 , pp. 2
    • Riessman, F.1
  • 63
  • 67
    • 84928461736 scopus 로고
    • Conflict at disneyland: A root-metaphor analysis
    • Smith, R. C., & Eisenberg, E. M. (1987). Conflict at Disneyland: A root-metaphor analysis. Communication Monographs, 54, 367-380.
    • (1987) Communication Monographs , vol.54 , pp. 367-380
    • Smith, R.C.1    Eisenberg, E.M.2
  • 70
    • 0040997958 scopus 로고
    • The nation: Students
    • Staff. (1994). The nation: Students. The Chronicle of Higher Education, 41, (1), 31.
    • (1994) The Chronicle of Higher Education , vol.41 , Issue.1 , pp. 31
  • 71
    • 0009361822 scopus 로고
    • Structural constraints, consumerism, and the marketing concept
    • Stampfl, R. (1978). Structural constraints, consumerism, and the marketing concept. Michigan State University Business Topics, 26, 5-16.
    • (1978) Michigan State University Business Topics , vol.26 , pp. 5-16
    • Stampfl, R.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.