메뉴 건너뛰기




Volumn 9, Issue 2, 1997, Pages 70-74

Whose yield is it anyway? Compromise options for sustainable boat tour ventures

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0007962260     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596119710164803     Document Type: Article
Times cited : (8)

References (13)
  • 2
    • 84965378473 scopus 로고    scopus 로고
    • Boosting your bottom line with yield management
    • February 1988
    • Orkin, E.B., “Boosting your bottom line with yield management”, Cornell HRA Quarterly, February 1988, pp. 52-6.
    • Cornell HRA Quarterly , pp. 52-56
    • Orkin, E.B.1
  • 3
    • 0002262708 scopus 로고    scopus 로고
    • Yield management - putting people in the big picture
    • February 1992
    • Jones, P. and Hamilton, D., “Yield management - putting people in the big picture”, Cornell HRA Quarterly, February 1992, pp. 89-95.
    • Cornell HRA Quarterly , pp. 89-95
    • Jones, P.1    Hamilton, D.2
  • 4
    • 38149146406 scopus 로고    scopus 로고
    • Perceived fairness of yield management
    • February 1994
    • Kimes, S.E., “Perceived fairness of yield management”, Cornell HRA Quarterly, February 1994, pp. 22-9.
    • Cornell HRA Quarterly , pp. 22-29
    • Kimes, S.E.1
  • 5
    • 84986048457 scopus 로고
    • Meteorological influences on comfort in the Northern Territory
    • The Menzies Foundation, Melbourne
    • Desplace, P. and Drosdowsky, W., “Meteorological influences on comfort in the Northern Territory”, Translations of the Menzies Foundation, Vol. 2, The Menzies Foundation, Melbourne, 1981, pp. 31-50.
    • (1981) Translations of the Menzies Foundation , vol.2 , pp. 31-50
    • Desplace, P.1    Drosdowsky, W.2
  • 6
    • 84986040631 scopus 로고
    • Reassessment of expectations as a comparison standard in measuring service quality
    • January
    • Parasuraman, A., Zeithaml, V. and Berry, L., “Reassessment of expectations as a comparison standard in measuring service quality”, Journal of Marketing, Vol. 58, January 1994, pp. 111-24.
    • (1994) Journal of Marketing , vol.58 , pp. 111-124
    • Parasuraman, A.1    Zeithaml, V.2    Berry, L.3
  • 7
    • 84986178505 scopus 로고
    • Effects of price, brand and store information on buyers’ product evaluations
    • August
    • Dodds, W.B., Monroes, K.B. and Grewal, D., “Effects of price, brand and store information on buyers’ product evaluations”, Journal of Marketing Research, Vol. 28, August 1991, pp. 307-19.
    • (1991) Journal of Marketing Research , vol.28 , pp. 307-319
    • Dodds, W.B.1    Monroes, K.B.2    Grewal, D.3
  • 8
    • 0002667763 scopus 로고
    • Consumer perceptions of price quality and value: a means-end model and synthesis of evidence
    • July
    • Zeithaml, V.A., “Consumer perceptions of price quality and value: a means-end model and synthesis of evidence”, Journal of Marketing, Vol. 52, July 1988, pp. 2-22.
    • (1988) Journal of Marketing , vol.52 , pp. 2-22
    • Zeithaml, V.A.1
  • 9
    • 84986116939 scopus 로고
    • Consumer trade offs and the evaluation of services
    • January
    • Ostrom, A. and Iacobucci, D., “Consumer trade offs and the evaluation of services”, Journal of Marketing, Vol. 59, January 1995, pp. 17-28.
    • (1995) Journal of Marketing , vol.59 , pp. 17-28
    • Ostrom, A.1    Iacobucci, D.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.