Perceived Fairness of Yield Management: Applying yield-management principles to rate structures is complicated by what consumers perceive as unfair practices

Cornell Hotel and Restaurant Administration Quarterly

Volumn 35, Issue 1, 1994, Pages 22-29

  Kimes, Sheryl E ^a  

^a 335 Statler Hall   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38149146406     PISSN: 00108804     EISSN: 15523853     Source Type: Journal    
DOI: 10.1177/001088049403500102     Document Type: Article

References (9)

1. Robert G. Cross, “Strategic selling. Yield-Management Techniques to Enhance Revenue,” presented to Airline Industry Seminar, Shearson-Lenman -Brothers, Key Largo, Florida, February 1986;
2. Peter Paul Belobaba, “Air-Travel Demand and Airline-Seat Inventory Management” (unpublished doctoral dissertation, Massachusetts Institute of Technology, 1987);
3. Peter Paul Belobaba, Application oi a Probabilistic Decision Model to Airline-Seat-Inventory Control,” Operations Research, Vol. 37, No. 2 (1989), pp. 183–197.
4. Robert H. Hayes and William J. Abernathy, “ Managing Our Way to Economic Decline,” Harvard Business Review, Vol. 58, No. 4 (1980), pp. 67–77.
5. Richard Thaler“Mental Accounting and Consumer Choice,” marketing Science, Vol. 4, No. 3 (1985) pp. 199–214;
6. Daniel Kahneman, Jsck L.Knetsch, and Richard Thaler, “ Fairness as a Constraint op Profit seeking: Entitlements in the Market,” American Economic Review, Vol. 76, No. 4 (1986), pp. 728–741 [and the box on page 25 of this issue of The Quarterly]I
7. Joel E. Urbanyu Thomas E. Madden, and Peter R. Dickson, “All’s Not Fair in Pricing: An Initial Look at the Dual-Entitlement Principle,” Marketing Letters, Vol. 1, No. 1 (1989), pp. 17–25.
8. T Tharer, p. 211–212.
9. Richard D. Hanks, Robert G. Cross, and R. Paul Noland, “Discounting in the Hotel industry: A New Approach,” The Cornell Hotel and Restaurant Administration Quarterly, Vol. 33, No. 1 (February 1992), p. 22.