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Volumn 19, Issue 3, 1998, Pages 2-20

What it Means to Be a Market-Oriented Newspaper

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Indexed keywords


EID: 0007336980     PISSN: 07395329     EISSN: 23764791     Source Type: Journal    
DOI: 10.1177/073953299801900301     Document Type: Article
Times cited : (43)

References (31)
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  • 3
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  • 4
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  • 8
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    • Editor & Publisher, April 27
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  • 15
    • 0003048219 scopus 로고
    • Market Orientation: The Construct, Research Propositions, and Managerial Implications
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    • MARKOR: A Measure of Market Orientation
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  • 18
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    • Developing a Market Orientation: An Organizational Perspective
    • Robert W. Ruekert, Developing a Market Orientation: An Organizational Perspective. International Journal of Marketing, 1992, pp. 225-245;
    • (1992) International Journal of Marketing , pp. 225-245
    • Ruekert, R.W.1
  • 19
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    • Does Competitive Environment Moderate the Market Orientation-Performance Relationship?
    • Stanley F. Slater and John C. Narver, Does Competitive Environment Moderate the Market Orientation-Performance Relationship? Journal of Marketing, 1994, pp. 46-55;
    • (1994) Journal of Marketing , pp. 46-55
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  • 20
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    • Market Orientation and the Learning Organization
    • Stanley F. Slater and John C. Narver, Market Orientation and the Learning Organization. Journal of Marketing, 1995, pp. 63-74.
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  • 21
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  • 22
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    • eds. Stephen Lacy, Ardyth Sohn and Robert Giles, Columbia, South Carolina: Media Management and Economics Division of the Association for Education in Journalism and Mass Communication
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.