Spinning an academic web community: Measuring marketing effectiveness

Journal of Academic Librarianship

Volumn 27, Issue 3, 2001, Pages 199-207

  Harrington, Deborah Lynn ^a   Li, Xiaodong ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0005566652     PISSN: 00991333     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0099-1333(01)00181-1     Document Type: Article

References (17)

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3. Lee M. Levitt, Laird Popkin, & David Hatch, "Building Online Communities for High Profile Internet Sites." [Online]. Available: http://www.magicpub.com/presentations/Isoc98/virtualcommunities.html.htm (September 18, 2000).
4. Jim Sterne, What Makes People Click: Advertising on the Web (Indianapolis, IN : Que Corporation, 1997), pp. 323-350.
5. Howard Rheingold, The Virtual Community: Homesteading on the Electronic Frontier (Reading, MA: Addison-Wesley Publishing Co., 1993), p. 5.
6. Michael Hewitt, "Virtual Community," New Statesman and Society 7 (February 1994): 38-39.
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10. Karla Shelton & Todd McNeely, Virtual Communities Companion (Albany, NY: Coriolis Group Books, 1997).
11. John Hagel III & Arthur Armstrong, Net Gain: Expanding Markets through Virtual Communities (Boston: Harvard Business School Press, 1997).
12. John R. Deulla, The Step by Step Guide to Successfully Promoting a Web Site (Escondido, CA: PromoteOne, 1999).
13. Fredrick W. Marckini, #1 Web Marketing: Achieving Top 10 Rankings in Internet Search Engines: Insider Trade Secrets from Positioning Pros. ([s.n.]: Response Direct, Inc., 1999).
14. Derek Galon, The Savvy Way to Successful Website Promotion: Secrets of Successful Websites, Attracting On-line Traffic, the Most Up To Date Guide to Top Positioning on Search Engines. (Victoria, B.C.: Trafford, 1999).
15. Beth Carpenter, "Your Attention, Please! Marketing Today's Libraries," Computers in Libraries 18 (8) (1998): 62-66.
16. Janet Balas, "Using the Web to Market the Library," Computers in Libraries 18 (8) (1998): 46-49.
17. eShare Communications, Inc, eShare Communications Chat Interaction Suite Software Version 4.01 (Manual Rev. 4.0.1) [Computer Program Manual] Available distributor: eShare Communications, Inc., 5051 Peachtree Corners Circle, Norcross, GA 30092-2500.