Organizational aspects of export sales forecasting: An empirical investigation

Journal of Strategic Marketing

Volumn 5, Issue 3, 1997, Pages 167-185

  Winklhofer, Heidi ^a   Diamantopoulos, Adamantios ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Empirical study; Exporting; Organizational aspects; Sales forecasting

Indexed keywords

EID: 0000493568     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525497346785     Document Type: Article

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