Warnings and Disclosures: Special Editor's Note

Journal of Public Policy and Marketing

Volumn 17, Issue 1, 1998, Pages 1-2

  Andrews, J Craig ^a  

^a MARQUETTE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 9944245834     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1177/074391569801700101     Document Type: Article

References (3)

1. Wilkie William L., (1985), “Affirmative Disclosure at the FTC: Objectives for the Remedy and Outcomes of Past Orders,” Journal of Public Policy & Marketing, 4, 91–111.
2. Wilkie William L., (1986), “Affirmative Disclosure at the FTC: Strategic Dimensions,” Journal of Public Policy & Marketing, 5, 123–45.
3. Wilkie William L., McNeill Dennis L., and Mazis Michael B., (1984), “Marketing's ‘Scarlet Letter’: The Theory and Practice of Corrective Advertising,” Journal of Marketing, 48(2), 11–31.