Market segmentation approach to mode choice and ferry ridership forecasting

Transportation Research Record

Volumn , Issue 1872, 2004, Pages 71-79

  Outwater, Maren L ^a   Modugula, Vamsec ^a   Castleberry, Steve ^b   Bhatia, Pratyush ^a  

^a Cambridge Systematics Inc ^*  (United States)

^b S Francisco Bay Area Water TA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BRIDGES; BUS TRANSPORTATION; CALIBRATION; COMPUTER SIMULATION; DATA REDUCTION; EARTHQUAKES; ECONOMIC AND SOCIAL EFFECTS; ENVIRONMENTAL PROTECTION; INVESTMENTS; RAPID TRANSIT; TECHNOLOGICAL FORECASTING; TRANSPORTATION CHARGES; WATERWAY TRANSPORTATION;

BAY AREA RAPID TRANSIT (BART); CONFIRMATORY FACTOR ANALYSIS (CFA); LEVELS OF SERVICE (LOS); STRUCTURAL EQUATION MODEL (SEM);

FERRY BOATS;

EID: 9144261896     PISSN: 03611981     EISSN: None     Source Type: Journal    
DOI: 10.3141/1872-09     Document Type: Conference Paper

References (11)

1. Outwater, M., S. Castleberry, Y. Shiftan, M. Ben-Akiva, Y. Zhou, and A. Kuppam. Use of Structural Equation Modeling for an Attitudinal Market Segmentation Approach to Mode Choice and Ridership Forecasting. Presented at 82nd Annual Meeting of the Transportation Research Board, Washington, D.C., 2003.
2. Gorsuch, R. L. Factor Analysis, 2nd ed. Lawrence Earlbaum Associates, Hillsdale, N.J., 1983.
3. Sapleton, C. D. Basic Concepts and Procedures of Confirmatory Factor Analysis. Working Paper. Texas A&M University, College Station, Jan. 1997.
4. Golob, T. F. Structural Equation Modeling for Travel Behavior Research: Literature Review. Center for Activity Systems Analysis, Institute of Transportation Studies, University of California at Irvine, 2001.
5. Myers, J. H. Segmentation and Positioning for Strategic Marketing Decisions. American Marketing Association, Chicago, Ill., 1996.
6. Chaston, I. New Market Strategies. Biddles, Guilford, England, 1999.
7. Thompson, M. E. Science and Art of Market Segmentation Using PROC FASTCLUS. Proc., PNWSUG 1998. Pacific Northwest SAS Users Group. pnwsug.com.
8. Northwest Research Group, Inc. TCRP Report 3: A Handbook - Using Market Segmentation to Increase Transit Ridership. National Academy Press, Washington, D.C., 1998.
9. URS Corporation. Final Program Environmental Impact Report: Expansion of Ferry Transit Service in the San Francisco Bay Area. San Francisco Bay Area Water Transit Authority, Calif., 2003.
10. FTA, and Cambridge Systematics, Inc. Technical Guidance on the Section 5309 New Starts Criteria. Office of Planning, FTA, U.S. Department of Transportation, 1997.
11. Strategy to Improve Public Transit with an Environmentally Friendly Ferry System: Final Implementation and Operations Plan. San Francisco Bay Area Water Transit Authority, Calif., 2003.