Comparative analysis of public opinion research in the U.S. and Canada

Proceedings of SPIE - The International Society for Optical Engineering

Volumn 5310, Issue , 2004, Pages 13-24

  Setlakwe, Linda ^a   DiNunzio, Lisa A ^b  

^a BANK OF CANADA   (Canada)

^b United States Department of the Treasury   (United States)

Author keywords

Bank notes; Counterfeit; Market research; Security features; Target audiences

Indexed keywords

BANK NOTES; MARKET RESEARCH; PUBLIC OPINION; TARGET AUDIENCES;

COINAGE; COMPUTER SOFTWARE; FEATURE EXTRACTION; IMAGE PROCESSING; INK; MARKETING; MINTS; PUBLIC KEY CRYPTOGRAPHY;

INDUSTRIAL RESEARCH;

EID: 8844222629     PISSN: 0277786X     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1117/12.526796     Document Type: Conference Paper

References (11)

1. A focus group study to explore target audiences' familiarity with and attitudes toward Series 1996 currency design features, Deloitte & Touche/Shugoll Research, prepared for U.S. Treasury Bureau of Engraving and Printing, December 2001
2. A quantitative telephone survey to measure target audiences' attitudes and behaviour regarding Series 1996 currency design features, Deloitte & Touche/Shugoll Research, prepared for U.S. Treasury Bureau of Engraving and Printing, June 2002
3. A focus group study to assess target audiences' reactions to proposed Next-Gen currency design features, Deloitte & Touche/Shugoll Research, prepared for U.S. Treasury Bureau of Engraving and Printing, June 2002
4. DiNunzio, L.A., S.E. Church, "Evaluating Public Awareness of New Currency Design Features", Proceedings of SPIE, Optical Security and Counterfeit Deterrence Techniques IV, Volume 4677, San Jose USA, 23-25 January 2002
5. Familiarity with and attitudes toward Canadian bank notes and reaction to next generation security features, Qualitative public opinion research, Research Dimensions, prepared for Bank of Canada, December 2002
6. Public awareness of currency design features, Quantitative public opinion research, Research Dimensions, prepared for Bank of Canada, June 2003
7. Perception and Detection of Counterfeit Currency in Canada, Raymond Klein, Simon Gadbois, John Christie, Department of Psychology, Dalhousie University, prepared for Bank of Canada, August 2003
8. I.H. Bernstein, and A.P. Hillstrom, "Accuracy in the Detection of Counterfeit Currency Final Report", Department of Psychology, The University of Texas at Arlington, 2000
9. De Heij, Hans A.M., "A method for measuring the public's appreciation and knowledge of banknotes", Proceedings of SPIE, Optical Security and Counterfeit Deterrence Techniques IV, Volume 4677, San Jose USA, 23-25 January 2002
10. De Heij, Hans A.M.(De Nederlandsche Bank), DiNunzio, Lisa (US Treasury- BEP) Strube, Olivier (European Central Bank), Comparence EUR-USD Banknotes, Public's Appreciation and Knowledge, Banknote 2003, Washington, D.C. January 2003
11. De Nederlandsche Bank, Hans A.M. de Heij, 2004, personal communication