Need assessment in practice – methods, experiences and trends

International Journal of Entrepreneurship and Innovation Management

Volumn 2, Issue 1, 2002, Pages 56-68

  Herstatt, Cornelius ^a   Geschka, Horst ^b  

^a HAMBURG UNIVERSITY OF TECHNOLOGY   (Germany)

^b DARMSTADT UNIVERSITY OF TECHNOLOGY   (Germany)

Author keywords

industry specific differences in assessing customer needs and problems; Need assessment; product and process innovation

Indexed keywords

EID: 8644263787     PISSN: 1368275X     EISSN: 17415098     Source Type: Journal    
DOI: 10.1504/IJEIM.2002.000475     Document Type: Article

References (6)

1. Holt, K., Geschka, H., Peterlongo, G. (1984) Need Assessment – A Key to User-Oriented Product Innovation, London.
2. Herstatt, C. (1998) ‘Dialog mit Kunden und lead user management’ in H. Barske, A. Gerybadze, L. Hünninghausen and T. Sommerlatte, Das Innovative Unternehmen, Wiesbaden.
3. Herstatt, C., Geschka, H. (1991) ‘Produktinnovation durch Kunden’ in Die Unternehmung (3), October, Holt.
4. Our research was supported by Dipl.-Wirtsch.-Ing. Jochen Geis (University of Bern) and Lic. rer. pol. Daniel Guggisberg (University of Bern) and we are most grateful for their support.
5. Belz, C. (1998) Akzente im Innovativen Marketing, Zürich.
6. Herstatt, C., von Hippel, E. (1998)‘Developing new products via the lead user method’, in M. Tushman and P. Anderson, Managing Strategic Innovation and Change, Oxford (USA).