An options approach to new product development. experience from Philips Electronics.

Real R & D Options

Volumn , Issue , 2003, Pages 48-66

  Lint, Onno ^a,b   Pennings, Enrico ^c  

^a GHENT UNIVERSITY   (Belgium)

^b UNIVERSITY OF LEUVEN   (Belgium)

^c BOCCONI UNIVERSITY   (Italy)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 8644258604     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1016/B978-075065332-9.50004-5     Document Type: Chapter

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