The old, the new and the complicated ‐ A trilogy of marketing relationships

European Journal of Marketing

Volumn 35, Issue 1-2, 2001, Pages 182-193

  Healy, Marilyn ^a   Hastings, Kathleen ^b   Brown, Les ^a   Gardiner, Michael ^a  

^a UNIVERSITY OF SOUTHERN QUEENSLAND   (Australia)

^b MURDOCH UNIVERSITY   (Australia)

Author keywords

Marketing management; Marketing Mix; Networking; Relationship marketing

Indexed keywords

EID: 85204722962     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560110363418     Document Type: Article

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