Using the AHP to determine the correlation of product issues to profit

European Journal of Marketing

Volumn 35, Issue 7-8, 2001, Pages 843-858

  Muller, Mark H ^a   Fairlie‐Clarke, A C ^a  

^a UNIVERSITY OF GLASGOW   (United Kingdom)

Author keywords

Analytical hierarchy process; New product development; Process efficiency

Indexed keywords

EID: 85204690111     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560110396269     Document Type: Article

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