The construal of Ideational meaning in print advertisements

Multimodal Discourse Analysis: Systemic-Functional Perspectives

Volumn , Issue , 2004, Pages 163-195

  Yuen, Cheong Tin ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

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[No Author keywords available]

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EID: 85186686261     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (19)

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3. Bohle, R. (1990) Publication Design For Editors. New Jersey: Prentice Hall.
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11. Hasan, R. (1996) What’s going on: a dynamic view of context in language. In G. Gloran, D. Butt and G. Williams (eds), Ways of Saying: Ways of Meaning. London: Gassell, 37-50.
12. Kress, G. and van Leeuwen, T. (1996) Reading Images: The Grammar of Visual Design. London: Routledge.
13. Kress, G. and van Leeuwen, T. (2001) Multimodal Discourse: The Modes and Media of Contemporary Communication. London: Arnold.
14. Lemke, J. L. (1998) Multiplying meaning: visual and verbal semiotics in scientific text. In J. R. Martin and R. Veel (eds), Reading Science: Critical and Functional Perspectives on Discourses of Science. London: Routledge, 87-113.
15. O’Halloran, K. L. (1999) Interdependence, interaction and metaphor in multisemiotic texts. Social Semiotics 9(3): 317-354.
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17. Wee, G. K. A. (1999) A systemic-functional approach to multi-semiotic texts. Unpublished honours thesis. National University of Singapore.
18. Wernick, A. (1991) Promotional Culture: Advertising, Ideology and Symbolic Expression. London: Sage Publications.
19. White, P. R. R. (1999) An Introductory Tour Through Appraisal Theory. English Language Research, Department of English, University of Birmingham, (http://www.grammatics.com/appraisal/Frame.htm).