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Volumn , Issue , 2010, Pages 113-129

Children’s Virtual Worlds: The Latest Commercialization of Children’s Culture

(1)  Wasko, Janet a  

a NONE

Author keywords

Consumer Culture; Online Marketing; Political Economic Analysis; Violent Game; Virtual World

Indexed keywords


EID: 85145057544     PISSN: 27316467     EISSN: 27316475     Source Type: Book Series    
DOI: 10.1057/9780230281844_8     Document Type: Chapter
Times cited : (11)

References (23)
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  • 5
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    • De Mesa, A. (2008) “Toy Brands Don’t Play Around in Virtual Worlds,” brandchannel.com, July 14. Online at http://brandchannel.com/start1.asp?fa_ id=430.
    • De Mesa, A. (2008) “Toy Brands Don’t Play Around in Virtual Worlds,” brandchannel.com, July 14. Online at http://brandchannel.com/start1.asp?fa_ id=430.
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  • 6
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    • Neopian Economics of Play: Children’s Cyberpets and Online Communities as Immersive Advertising in NeoPets. com
    • Grimes, S. and L. Shade (2005) “Neopian Economics of Play: Children’s Cyberpets and Online Communities as Immersive Advertising in NeoPets. com,” International Journal of Media and Cultural Politics 1:2.
    • (2005) International Journal of Media and Cultural Politics , vol.1 , Issue.2
    • Grimes, S.1    Shade, L.2
  • 8
    • 85145034754 scopus 로고    scopus 로고
    • “Hottest Products of 2007: Kids Face Webkinz Shortages” (2007) http://www. bloggingstocks.com/2007/11/24/hottest-products-of-2007-kids-face-webkinz-shortages/
    • “Hottest Products of 2007: Kids Face Webkinz Shortages” (2007) http://www. bloggingstocks.com/2007/11/24/hottest-products-of-2007-kids-face-webkinz-shortages/
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  • 10
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    • Jesdanun, A. (2007) “Sites Introduce Preteens to Online Networking,” USA Today, 13 July. Accessed online at http://www.usatoday.com/tech/products/2007-07-12-3370531937_x.htm.
    • Jesdanun, A. (2007) “Sites Introduce Preteens to Online Networking,” USA Today, 13 July. Accessed online at http://www.usatoday.com/tech/products/2007-07-12-3370531937_x.htm.
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  • 11
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    • Montgomery, K. (2001) “Digital Kids: The New On-Line Children’s Consumer Culture,” in Dorothy G. Singer & Jerome L. Singer (eds), Handbook of Children and the Media. Thousand Oaks, CA: Sage Publications, pp. 640–643.
    • Montgomery, K. (2001) “Digital Kids: The New On-Line Children’s Consumer Culture,” in Dorothy G. Singer & Jerome L. Singer (eds), Handbook of Children and the Media. Thousand Oaks, CA: Sage Publications, pp. 640–643.
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  • 14
    • 84993086764 scopus 로고    scopus 로고
    • “‘It Does My Head in … Buy It, Buy It, Buy It!’ The Commercialisation of UK Children’s Web Sites
    • Vol., No., pp
    • Nairn, A. (2008) “‘It Does My Head in … Buy It, Buy It, Buy It!’ The Commercialisation of UK Children’s Web Sites,” Young Consumers Vol. 9, No. 4, pp. 239–53.
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    • Nairn, A.1
  • 15
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    • Nelson, M. G. (2007) “Virtual Worlds Aren’t Just for Reaching Adults Anymore,” Clickz, July 5. Accessed online at http://www.clickz.com/3626340.
    • Nelson, M. G. (2007) “Virtual Worlds Aren’t Just for Reaching Adults Anymore,” Clickz, July 5. Accessed online at http://www.clickz.com/3626340.
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  • 16
    • 85145039941 scopus 로고    scopus 로고
    • Olsen, S. (2007) “Are Kids Ready for Ads in Virtual Worlds?” CNET, Oct. 16. Online at http://news.cnet.con/Are-kids-aready-for-ads-n-virtual-worlds/2009-1024_3-6213661.html.
    • Olsen, S. (2007) “Are Kids Ready for Ads in Virtual Worlds?” CNET, Oct. 16. Online at http://news.cnet.con/Are-kids-aready-for-ads-n-virtual-worlds/2009-1024_3-6213661.html.
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  • 18
    • 85145073258 scopus 로고    scopus 로고
    • The Internet Playground: Children’s Access, Entertainment
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    • Seiter, E. (2005) The Internet Playground: Children’s Access, Entertainment, and Mis-education. New York: Peter Lang.
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  • 20
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    • Takahashi, D. (2009) “More than 200 Kids Virtual Worlds in Development,” Venutre Beat, Jan. 26. Accessed on line at http://venturebeat.com/2009/001/26/more-than-200-kids-virtual-world-in-development/.
    • Takahashi, D. (2009) “More than 200 Kids Virtual Worlds in Development,” Venutre Beat, Jan. 26. Accessed on line at http://venturebeat.com/2009/001/26/more-than-200-kids-virtual-world-in-development/.
    • (2020) Journal of Transport Geography
  • 22
    • 85145091771 scopus 로고    scopus 로고
    • “Tweens: A Consuming Army,” (2005) Playthings, September, pp. 42–50.
    • “Tweens: A Consuming Army,” (2005) Playthings, September, pp. 42–50.
    • (2020) Journal of Transport Geography


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.