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Volumn , Issue , 2003, Pages 163-174

TIME AND MEDIA MARKETS: SUMMARY AND RESEARCH AGENDA1

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EID: 85142588144     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410606631-15     Document Type: Chapter
Times cited : (16)

References (20)
  • 1
    • 0000157686 scopus 로고
    • A theory of the allocation of time
    • Becker, G.S. (1965). A theory of the allocation of time. Economic Journal, 75, 493-517.
    • (1965) Economic Journal , vol.75 , pp. 493-517
    • Becker, G.S.1
  • 2
    • 85142575781 scopus 로고
    • Time allocation in mass communication research
    • M.J.Voigt and G.J.Hannemann (Eds.), Norwood, NJ: Ablex
    • Block, M.P. (1979). Time allocation in mass communication research. In M.J.Voigt and G.J.Hannemann (Eds.), Progress in communication sciences (Vol. 1, pp. 29-50). Norwood, NJ: Ablex.
    • (1979) Progress in communication sciences , vol.1 , pp. 29-50
    • Block, M.P.1
  • 3
    • 0034265734 scopus 로고    scopus 로고
    • Getting the attention you need
    • September-October
    • Davenport, T.H., and Beck, J.C. (2000, September-October). Getting the attention you need. Harvard Business Review, pp. 119-126.
    • (2000) Harvard Business Review , pp. 119-126
    • Davenport, T.H.1    Beck, J.C.2
  • 4
    • 0000110191 scopus 로고
    • A theory of the economics of time
    • DeSerpa, A.C. (1971). A theory of the economics of time. Economic Journal, 82, 828-846.
    • (1971) Economic Journal , vol.82 , pp. 828-846
    • DeSerpa, A.C.1
  • 8
    • 34247695647 scopus 로고    scopus 로고
    • Social time and media use
    • Huysmans, F. (1996). Social time and media use. Communications, 21(4), 483-505.
    • (1996) Communications , vol.21 , Issue.4 , pp. 483-505
    • Huysmans, F.1
  • 9
    • 0031285384 scopus 로고    scopus 로고
    • Methods of measuring media concentration
    • Iosifides, P. (1997). Methods of measuring media concentration. Media, Culture and Society, 19(4), 643-664.
    • (1997) Media, Culture and Society , vol.19 , Issue.4 , pp. 643-664
    • Iosifides, P.1
  • 11
    • 79956612374 scopus 로고
    • Time in communication research
    • P.M.Hirsch, P.V.Miller, and F.G.Kline (Eds.), Beverly Hills, CA: Sage
    • Kline, F.G. (1977). Time in communication research. In P.M.Hirsch, P.V.Miller, and F.G.Kline (Eds.), Strategies for communications research (pp. 187-204). Beverly Hills, CA: Sage.
    • (1977) Strategies for communications research , pp. 187-204
    • Kline, F.G.1
  • 13
    • 85037513992 scopus 로고    scopus 로고
    • Retrieved September 23, 2000 from
    • McKenzie, R.B. (1997). The nature of time in economics. Retrieved September 23, 2000 from http://www.gsm.uci.edu/~mckenzie/nature.htm
    • (1997) The nature of time in economics
    • McKenzie, R.B.1
  • 15
    • 85039386893 scopus 로고    scopus 로고
    • Retrieved September 10, 2001 from
    • Readership Institute. (2001). Impact Study. Retrieved September 10, 2001 from http://readership.org/
    • (2001) Impact Study
  • 20
    • 85142570557 scopus 로고    scopus 로고
    • Retrieved October 20, 2000 from
    • wsj.com Subscriber Study. (1999). Retrieved October 20, 2000 from http://info.wsj.com/
    • (1999)


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.