Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework

Psychological Processes and Advertising Effects: Theory, Research, and Applications

Volumn , Issue , 2021, Pages 45-63

  Lutz, Richard J ^a  

^a UNIVERSITY OF FLORIDA   (United States)

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EID: 85140521597     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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