Customer Centric Development of Radically New Products-A European Case

10th Americas Conference on Information Systems, AMCIS 2004

Volumn , Issue , 2004, Pages 2815-2824

  Brodt, Torsten ^a   Heitmann, Mark ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Adaptive Conjoint Analysis; Customer Centric Product Development; Means End Chain Analysis; Mobile Multicasting; Mobile Rich Media

Indexed keywords

CHAINS; CONSUMER BEHAVIOR; MARKET RESEARCH; SALES; STATISTICAL METHODS;

ADAPTIVE CONJOINT ANALYSE; CHAIN ANALYSIS; CONJOINT ANALYSIS; CUSTOMER CENTRIC PRODUCT DEVELOPMENT; CUSTOMER-CENTRIC; MEAN-END CHAIN ANALYSE; MEANS-END CHAINS; MOBILE MULTICASTING; MOBILE RICH MEDIUM; RICH MEDIAS;

MULTICASTING;

EID: 85139069160     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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