The influence of product type on the purchasing structure

European Journal of Marketing

Volumn 32, Issue 11-12, 1998, Pages 974-992

  Xideas, Evangelos ^a,c   Moschuris, Socrates ^b  

^a UNIVERSITY OF THE AEGEAN   (Greece)

^b UNIVERSITY OF PIRAEUS   (Greece)

^c Centre of Planning and Economic Research   (Greece)

Author keywords

Industrial marketing; Materials costs; Product differentation; Purchasing; Purchasing techniques; Regression analysis

Indexed keywords

EID: 85135361236     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810243587     Document Type: Article

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