The effects of technology standards on the structure of the global PC industry

European Journal of Marketing

Volumn 34, Issue 9-10, 2000, Pages 1199-1220

  Özsomer, Aysegül ^a   Tamer Cavusgil, S ^b  

^a KOÇ UNIVERSITY   (Turkey)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Computer industry; Globalization; International marketing; Marketing strategy

Indexed keywords

EID: 85135338625     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560010342601     Document Type: Article

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