Marketing Public Health: The CDC Experience

Social Marketing: Theoretical and Practical Perspectives

Volumn , Issue , 2018, Pages 267-289

  Kroger, Fred ^a   McKenna, Jeffrey W ^a   Shepherd, Melissa ^a   Howze, Elizabeth H ^a   Knight, Dorothy S ^a  

^a CENTERS FOR DISEASE CONTROL AND PREVENTION   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85133996983     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781315805795-16     Document Type: Chapter

References (21)

1. Centers for Disease Control and Prevention. (1993). Barrier protection against HIV infection and other sexually transmitted diseases. MMWR, 42, 626-628.
2. COMMIT Research Group. (1995). Community Intervention Trial for Smoking Cessation (COMMIT): I. Cohort results from a four-year community intervention. American Journal of Public Health, 183-192.
3. Federal Trade Commission Report to congress for 1993. (1995). Pursuant to the federal cigarette labeling and advertising act. Washington, DC: Federal Trade Commission.
4. Institute of Medicine. (1988). The future of public health. Washington, DC: National Academy Press.
5. Macro International, Inc. (1994). Marketing Core Public Health Functions: Summary of Focus Group Findings and Implications for Message Concefjts (Draft Report). Atlanta, GA: Centers for Disease Control and Prevention.
6. Marcus, B. H., Banspach, S. W., Lefebvre, R. C, Rossi, J. S., Carleton, R. C, and Abrams, D. B. (1992). Using the stages of change model to increase the adoption of physical activity among community participants. American Journal of Health Promotion, 6, 424-429.
7. McGinnis, J. M., and Foege, W. H. (1993). Actual causes of death in the United States. Journal of the American Medical Association, 270, 2207-2212.
8. McKenna, J. (1994). Editorial: The promise of advertising and media advocacy for tobacco control. American Journal of Preventative Medicine, 10, 378-379.
9. National Center for Health Statistics. HIV/AIDS Supplement. National Household Interview Survey. Centers for Disease Control and Prevention, Adanta, GA, March 14, 1990 (#183); December 18, 1990 (#195); July 1, 1991 (204); January 6, 1993 (#225).
10. National Institute on Drug Abuse. (1994). Monitoring the future study, 1975-1994: National High School Senior Drug Abuse Survey. Rockville, MD: National Institute on Drug Abuse.
11. Office of Disease Prevention and Health Promotion (1994). Core public health functions steering committee. Prevention Refjorts. August/September, 3.
12. Pate, R. R., Pratt, M., Blair, S. N., et al. (1995). Physical activity and public health. Journal of the American Medical Association, 273, 402-406.
13. Peters, T., and Waterman, R. (1984). In search of excellence. New York: Warner Books.
14. Rogers, E. M. (1983). Diffusion of innovations (3rd ed.). New York: The Free Press.
15. Roper, W. L. (1993). Health communications takes on new dimensions at CDC. Public Health Refports, 10, 179-183.
16. Tobacco Institute. (1994). The tax burden on tobacco. Washington, DC: Tobacco Institute.
17. U.S. Department of Health and Human Services. (1994). Preventing tobacco use among young people: A report of the surgeon general Adanta, GA: Centers for Disease Control and Prevention.
18. U.S. Public Health Service (1995). For a Healthy Nation: Returns on Investment in Public Health. Washington, DC: Department of Health and Human Services.
19. Wallack, L. (1989). Social marketing and media advocacy: Two approaches to health frromolion. U.C. Berkeley, June 1989.
20. Wallack, L., Dorfman, L., Jernigan, D., and Themba, M. (1993). Media advocacy and public health: Power for prevention. Newbury Park, GA: Sage.
21. Winett, R. A. (1995). A framework for health promotion and disease prevention programs. American Psychologist, 50, 341-350.