Advertising and Its Role in Organ Donation

Social Marketing: Theoretical and Practical Perspectives

Volumn , Issue , 2018, Pages 375-385

  Prottas, Jeffrey ^a  

^a BRANDEIS UNIVERSITY   (United States)

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EID: 85133986910     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781315805795-21     Document Type: Chapter

References (10)

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2. Batten, H., and Prottas, J. (1987). Kind strangers: The families of organ donors. Health Affairs, 16(2, Summer).
3. Centers for Disease Control. (1995). Monthly Vital Statistics Refjort, 441 (July 26).
4. Gallup poll survey on organ donation confirms mistrust among minorities. (1993). Nephrology News and Issues, June.
5. Nathan, H. et al. (1991). Estimation and characteristics of the potential renal organ donor pool in Pennsylvania. Transplantation, 51, 148-149.
6. Partnership for Organ Donation. (1993, February). The American public s attitudes toward organ donation and transplantation. Boston: Author.
7. Prottas, J., and Batten, H. (1986). Attitudes and incentives in organ procurement. U.S. Government Report to HCFA. Heller Graduate School working paper, Brandeis University, Waltham, MA.
8. Prottas, J., and Batten, H. (1991). The willingness to give: The public and the supply of transplantable organs. Journal of Health Politics, Policy and Law, 76(1), 121-134.
9. Public Health Annual. (1994). Washington, DC.
10. U.S. Bureau of the Census. (1995). Census and You, 30(4, April).