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Volumn , Issue , 2015, Pages 363-367

Celebrate the Moments of Your Life: An Investigation of Time as a Cultural Value in American Television Advertising

Author keywords

Home Appliance; Message Strategy; Product Category; Product Demonstration; Time Message

Indexed keywords


EID: 85125417953     PISSN: 23636165     EISSN: 23636173     Source Type: Book Series    
DOI: 10.1007/978-3-319-13084-2_84     Document Type: Chapter
Times cited : (3)

References (11)
  • 1
    • 0002273385 scopus 로고
    • Time-oriented Advertising: A Content Analysis of United States Magazine Advertising, 1890-1988
    • Gross Barbara L. and Jagdish N. Sheth. 1989. "Time-oriented Advertising: A Content Analysis of United States Magazine Advertising, 1890-1988." Journal of Marketing 53:76-83.
    • (1989) Journal of Marketing , vol.53 , pp. 76-83
    • Gross, B.L.1    Sheth, J.N.2
  • 3
    • 0003445743 scopus 로고
    • New York: Anchor Books/Doubleday
    • ____ . 1966. The Hidden Dimension. New York: Anchor Books/Doubleday.
    • (1966) The Hidden Dimension
  • 6
    • 85125387133 scopus 로고
    • Understanding Cultural Differences. Yarmouth, ME: Intercultural Press, Inc
    • ____ and Mildred R. Hall. 1990. Understanding Cultural Differences. Yarmouth, ME: Intercultural Press, Inc.
    • (1990) Hall
  • 7
    • 0040615018 scopus 로고
    • Hopi Ritual Clowns and Values in the Hopi Life Span
    • NY: Academic Press Inc
    • Lorenz, Carol Ann and Christopher Vecsey. 1986. "Hopi Ritual Clowns and Values in the Hopi Life Span." In Humor and Aging. Ed. Lucille Nahemow. NY: Academic Press Inc., 199-220.
    • (1986) Humor and Aging. Ed. Lucille Nahemow , pp. 199-220
    • Carol Ann, L.1    Vecsey, C.2
  • 8
    • 0010912184 scopus 로고
    • Cultural Value Orientations: A Comparison of Magazine Advertisements from the United States and Mexico
    • , Vol. , Eds. John F. Sherry, Jr. and B. Sternthal. Provo, UT: Association of Consumer Research
    • McCarty, John A., and Patricia M. Hattwick. 1992. "Cultural Value Orientations: A Comparison of Magazine Advertisements from the United States and Mexico." In Advances in Consumer Research, Vol. 19. Eds. John F. Sherry, Jr. and B. Sternthal. Provo, UT: Association of Consumer Research, 34-39.
    • (1992) Advances in Consumer Research , vol.19 , pp. 34-39
    • McCarty, J.A.1    Hattwick, P.M.2
  • 10
    • 0042419649 scopus 로고
    • Introduction to Advertising Media: Research, Planning
    • Lincolnwood, IL: NTC Publishing Group
    • Surmanek, Jim. 1994. Introduction to Advertising Media: Research, Planning, and Buying. Lincolnwood, IL: NTC Publishing Group.
    • (1994) And Buying
    • Surmanek, J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.