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Volumn , Issue , 2015, Pages 363-367
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Celebrate the Moments of Your Life: An Investigation of Time as a Cultural Value in American Television Advertising
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Author keywords
Home Appliance; Message Strategy; Product Category; Product Demonstration; Time Message
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Indexed keywords
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EID: 85125417953
PISSN: 23636165
EISSN: 23636173
Source Type: Book Series
DOI: 10.1007/978-3-319-13084-2_84 Document Type: Chapter |
Times cited : (3)
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References (11)
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