Corporate Entrepreneurship, The Marketing Mix, and Business Performance

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Volumn , Issue , 2015, Pages 144-150

  Barrett, Hilton ^a   Weinstein, Art ^b  

^a Cumberland University   (United States)

^b NOVA SOUTHEASTERN UNIVERSITY   (United States)

Author keywords

Business Performance; Large Firm; Market Orientation; Small Firm; Strategic Management Journal

Indexed keywords

EID: 85121956872     PISSN: 23636165     EISSN: 23636173     Source Type: Book Series    
DOI: 10.1007/978-3-319-13141-2_61     Document Type: Chapter

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