Investigating the Relationship Between Service Quality, Satisfaction and Switching Intentions

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Volumn , Issue , 2015, Pages 304-313

  Bansal, Harvir S ^a   Taylor, Shirley ^b  

^a UNIVERSITY OF NEW BRUNSWICK   (Canada)

^b QUEEN S UNIVERSITY   (Canada)

Author keywords

Behavioral Intention; Consumer Research; Customer Satisfaction; Purchase Intention; Service Quality

Indexed keywords

EID: 85111005913     PISSN: 23636165     EISSN: 23636173     Source Type: Book Series    
DOI: 10.1007/978-3-319-13141-2_107     Document Type: Chapter

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