The Company and the Product: Corporate Associations and Consumer Product Responses

Journal of Marketing

Volumn 61, Issue 1, 1997, Pages 68-84

  Brown, Tom J ^a   Dacin, Peter A ^b  

^a SOUTHERN METHODIST UNIVERSITY   (United States)

^b Institute for Quantum Studies   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85108019785     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1177/002224299706100106     Document Type: Article

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