Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments

Journal of Marketing Research

Volumn 34, Issue 2, 1997, Pages 219-232

  Baumgartner, Hans ^a   Sujan, Mita ^b   Padgett, Dan ^c  

^a Pennsylvania State University ^*

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF NEW ORLEANS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85108004649     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1177/002224379703400203     Document Type: Article

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