Can Package Size Accelerate Usage Volume?

Journal of Marketing

Volumn 60, Issue 3, 1996, Pages 1-14

  Wansink, Brian ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85107990142     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1177/002224299606000301     Document Type: Article

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