The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes

Journal of Marketing Research

Volumn 36, Issue 4, 1999, Pages 517-525

  Morrin, Maureen ^a  

^a UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85107971550     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1177/002224379903600410     Document Type: Article

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