Market Intelligence Dissemination across Functional Boundaries

Journal of Marketing Research

Volumn 33, Issue 1, 1996, Pages 47-61

  Maltz, Elliot ^a   Kohli, Ajay K ^b  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85107964255     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1177/002224379603300105     Document Type: Article

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