How Advertising Works: What Do We Really Know?

Journal of Marketing

Volumn 63, Issue 1, 1999, Pages 26-43

  Vakratsas, Demetrios ^a   Ambler, Tim ^a  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85107961246     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1177/002224299906300103     Document Type: Article

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