Interdependency, Contracting, and Relational Behavior in Marketing Channels

Journal of Marketing

Volumn 60, Issue 4, 1996, Pages 19-38

  Lusch, Robert F ^a   Brown, James R ^b  

^a UNIVERSITY OF OKLAHOMA   (United States)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85107959911     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1177/002224299606000404     Document Type: Article

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