Advertising's Internal Audience

Journal of Marketing

Volumn 62, Issue 1, 1998, Pages 69-88

  Gilly, Mary C ^a   Wolfinbarger, Mary ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85107943881     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1177/002224299806200107     Document Type: Article

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