Reception factors in translated advertisements

Benjamins Translation Library

Volumn 39, Issue , 2000, Pages 271-280

  Valdés, Cristina ^a  

^a UNIVERSITY OF OVIEDO   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85105808060     PISSN: 09297316     EISSN: None     Source Type: Book Series    
DOI: 10.1075/btl.39.30val     Document Type: Article

References (9)

1. BRIERLEY, S. 1995. The Advertising Handbook. London & New York: Routledge.
2. COOK, G. 1992. The Discourse ofAdvertising. London & New York: Routledge.
3. CRYSTAL, D. 1994 [1987] The Cambridge Encyclopedia of Language. Cambridge: Cambridge University Press.
4. FAWCETT, P. 1997. Translation and Language. Linguistic Theories Explained. Manchester: St. Jerome Publishing.
5. MYERS, G. 1994. Words in Ads. London: Edward Arnold.
6. REISS, K. 1981. "Type, Kind and Individuality of Text. Decision Making in Translation". Poetics Today 2(4), 121-131.
7. SNELL-HORNBY, M. 1996. Translation und Text. Vienna: WUV-Universitätsverlag.
8. VESTERGAARD, T. & K. SCHRØDER. 1985. The Language of Advertising. Oxford & Cambridge: Basil Blackwell.
9. WELLS, W., J. BURNETT & S. MORIARTY. 1995. (3rd edition) Advertising. Principles and Practice. New Jersey: Prentice Hall.